Savlon 健康洗手粉笔 《SAVLON HEALTHY HANDS CHALK STICKS》

戛纳2016-2017/银狮/银奖/戛纳狮
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视频介绍

2016 - 2017 戛纳狮 - 公关类 - 金奖
2016 - 2017 戛纳狮 - 产品设计类 - 银奖
2016 - 2017 戛纳狮 - 设计类 - 银奖
2016 - 2017 戛纳狮 - 促销类 - 入围奖
2016 - 2017 戛纳健康狮 - 医疗健康类 - 铜奖

萨瓦朗的健康洗手粉笔符合所有安全要求,因为它们被设计用于儿童使用。这些粉笔棒是无毒的,经认证为食品级安全,符合2694(白粉笔),是4222(彩色粉笔),是9873(2003)的安全要求。这一创新专利已经申请了,申请号是201641035300。粉笔棒中使用的成分是硫酸钙二水合物、碳酸钙、月桂酸钠、水溶液(以及彩色粉笔的颜色)。

SAVLON HEALTHY HANDS CHALK STICKS

ITC SAVLON | OGILVY & MATHER MUMBAI | 2017Product Design - B03 Solution

Implementation

Savlon Healthy Hands Chalk Sticks meet all safety requirements as they are designed to be used by kids. These chalk sticks are non-toxic and certified to be Food Grade Safe and complies with IS 2694 (white chalk), IS 4222 (coloured chalks) and IS 9873 Part 3(2003) for safety requirement. A patent has been filed for this innovation, application number is 201641035300.Ingredient used in the chalk sticks are Calcium Sulphate Dihydrate, Calcium Carbonate, Sodium Lauryl Sulphate, Aqua (and colour for coloured chalks).
 

Outcome

• These chalk sticks have helped induce the habit of hand-washing with soap in more than 150,000 children, spanning 100 schools in India. • The world’s largest provider of mid-day meals in schools – ‘Akshaya Patra’ has approached us to distribute these chalk sticks, reaching more that an million kids every day.• 79 newspapers publicized this innovation. • India’s No.1 Hindi news channel featured the story at prime-time. • This simple idea sparked conversation about hand-washing with a reach of 5.1 million on Twitter and 4.3 million on Facebook in just the first 4 days.• It reached 5,105,340 parents via parental blogs and micro-communities online.• This generated a large demand from schools and NGOs.• This simple innovation helped in Savlon’s re-launch in the country as a major player in the health & hygiene category.
 

Synopsis

Millions of

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