Savlon 健康洗手粉笔 《SAVLON HEALTHY HANDS CHALK STICKS》戛纳2016-2017/银狮/银奖/戛纳狮
2016 - 2017 戛纳狮 - 公关类 - 金奖
2016 - 2017 戛纳狮 - 产品设计类 - 银奖
2016 - 2017 戛纳狮 - 设计类 - 银奖
2016 - 2017 戛纳狮 - 促销类 - 入围奖
2016 - 2017 戛纳健康狮 - 医疗健康类 - 铜奖
SAVLON HEALTHY HANDS CHALK STICKS
ITC SAVLON | OGILVY & MATHER MUMBAI | 2017Product Design - B03 Solution
Savlon Healthy Hands Chalk Sticks meet all safety requirements as they are designed to be used by kids. These chalk sticks are non-toxic and certified to be Food Grade Safe and complies with IS 2694 (white chalk), IS 4222 (coloured chalks) and IS 9873 Part 3(2003) for safety requirement. A patent has been filed for this innovation, application number is 201641035300.Ingredient used in the chalk sticks are Calcium Sulphate Dihydrate, Calcium Carbonate, Sodium Lauryl Sulphate, Aqua (and colour for coloured chalks).
• These chalk sticks have helped induce the habit of hand-washing with soap in more than 150,000 children, spanning 100 schools in India. • The world’s largest provider of mid-day meals in schools – ‘Akshaya Patra’ has approached us to distribute these chalk sticks, reaching more that an million kids every day.• 79 newspapers publicized this innovation. • India’s No.1 Hindi news channel featured the story at prime-time. • This simple idea sparked conversation about hand-washing with a reach of 5.1 million on Twitter and 4.3 million on Facebook in just the first 4 days.• It reached 5,105,340 parents via parental blogs and micro-communities online.• This generated a large demand from schools and NGOs.• This simple innovation helped in Savlon’s re-launch in the country as a major player in the health & hygiene category.