Hyundai现代汽车 《Eco Parking》

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  • 欧美
  • 品牌形象
  • 网络视频
  • 纪录片
  • 感人
  • 励志
  • 告诫警示
  • 城市风光
  • 自然野外
  • 海洋
  • 海滩
  • 海底
  • 大量人群
  • 青壮年男性
  • 青年女性
  • 动物
  • 海洋动物
  • 公路道路街道
  • 实景拍摄
  • 慢镜头
  • 升格镜头
  • 美感字幕
  • 红视子字幕
  • 多场景串联
  • 产品DEMO
  • 交通运输
  • 汽车产业
  • 汽车
  • 现代汽车
  • 泊车
  • 环保泊车
  • 环保



Plastic pollution is reaching alarming levels.

Hyundai, a brand that works to make its vehicles more environmentally friendly, created Ecoparking.

At a beach car park, located in the tourist destination of Sanxenxo, we installed a special device where parking time was paid for by recycling plastic containers.

This action in a public space raised awareness about caring for and respecting our beaches and oceans.

Experiential advertisement created by Havas, Spain for Hyundai, within the category: Automotive.

Advertising Agency: Havas PR, Madrid, Spain
Chief Creative Officer: Jesús Lada
Creative Director: Fernando Zurita
Copywriter: David Díaz Carretero
Art Director: Elisa Sánchez
Account Manager: Rosa Galera
Account Executive: Ana Moraleja
Head of Production: Raquel Pérez Navas
Producer: Alba Somoza
Editor: Jorge Montero
Production Company: Tact Studio
Social Media: Santiago Guzzo